21 Best Fonts for Blogs in 2023 (Popular & Trending)

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Hello, my beautiful people! Welcome back to another blog post –I’ve missed you! Today we are going to be talking all about the best fonts for blogs

Yes, people, you read that correctly. There is a science behind fonts! Now before you go around thinking that I have completely lost it, I would first just like to say no, we aren’t there yet. 

Note: This post may contain affiliate links, which means if you buy from my link I might make a small commission. This does not affect the price you pay. See the full affiliate disclosure here.

Secondly, I would just like to say that no, I am not making this up; this is a real thing. Don’t believe me? Stick around because I am going to lay it all out on the line for you today. I promise you won’t be disappointed! 

You might actually learn a couple things (I’ll make my apologies in the form of Starbucks gift cards. Thank you). Let’s get right into it before I go on a tangent, shall we?

The Psychology of Fonts

Have you ever wondered if a font type persuaded you to buy a product and have more confidence/trust in a business? Well, the answer is yes! 

The same way that our minds link emotion to specific colors and photos is the same process that occurs when we look at fonts. In fact, we can break fonts or typefaces down into five main categories. 

Let’s take a look at each one.

5 Types of Typefaces 

1. Serif

Common serif fonts include:

  • Times New Roman for traditional
  • Trajan, which for respectable
  • Baskerville for reliability
  • Georgia Italic for comfort

2. Sans Serif

Common sans serif fonts include:

  • Helvetica bold for stability
  • Franklin gothic for objective
  • Calibri for clean
  • Myriad italic for modern

3. Modern

Common modern fonts include:

  • Futura for a sense of strong
  • ITC Avant Garde extra light for progressive
  • Didot italic for stylish
  • Century gothic for chic

4. Display

Common display fonts include:

  • Copper for friendly
  • Spaceage round for unique
  • Valencia for expressiveness
  • Giddyup for amusing

5. Script

Common script fonts include:

  • Bickham script for elegance
  • Edwardian script for affectionate
  • Lavanderia for creativity

If your mind is blown, that makes two of us trust me. How cool is that, seriously? It’s something that you would never typically think about when you are purchasing a product or service.

However, marketing agencies will research types of things when they are helping to create your business and your brand to help fit your niche better

This is why if you are a blogger, then these different types of typefaces and fonts can be used to your advantage as well as moving forward!

21 Best Fonts for Blogs & Websites in 2023

If you are ready to use font psychology to enhance your audience’s reactions to your content, take a look at these 21 fonts that will be best for your blogs and the best ways to use them! One of the best places to get fonts for your blogs is Google. 

In fact, when we use Google fonts correctly, this actually helps the overall readability of our blog, to begin with, and aids the reader in continuing through your blog to the very end! See, I told you it was all science!

When we think about fonts, we generally think about them in terms of simplicity and elegance. You can just imagine the types of fonts that would fall under those categories. 

Adding a combination of those types of fonts on your blogs will help improve the overall appearance of it!

Related: Best Free Traffic Sources (in 2023) To Get More Visitors

Let’s get right into some specific fonts for blogs that will fall under both of those categories!

1. Bitter

The first Google font that will help improve the overall aesthetics of your blog is called Bitter. This font is super simplistic and easy on the eyes, which will help your reader move through your blog with ease.

This font would work well as a header font, and you can match the Bitter font with other styles such as Source Sans Pro for some contrast.

2. Source Sans Pro

Tying in from our last font, Source Sans Pro is another fantastic Google font that will help improve your blog’s overall readability. This font is super clean and beautiful, and it actually comes in 10 different styles.

If you are looking for a fresh non-cluttered look for your blog, Source Sans Pro is a great choice. In fact, over 4 million websites listed on Google use this font on their sites because it is so clean and straightforward.

3. Lora

The Lora font is perfect for people who are looking for a sophisticated look. It almost looks similar to Times New Roman; however, it appears softer overall.

There are only 4 styles of the Lora font, so you may be restricted with the places you can use throughout your blog. Nonetheless, it will work well with articles and blog posts.

4. Montserrat

Montserrat falls under a Sans Serif typeface. This font is super readable, and it comes with 18 different style options.

Therefore, you will have no trouble using this throughout your blog. Montserrat looks best with an Open Sans for a bit of contrast while still being somewhat similar in style.

5. Zilla Slab

If you are looking for a font to use in your body contents across your blog, Zilla Slab should be one of your top contenders.

This font style has smooth curves, much like the Lora font, which is why it’s fitting for articles and longer blog posts. There are 10 different fonts within Zilla Slab, so it is super versatile. It will also look great with the Roboto font.

6. Open Sans

The famous Open Sans –it’s popular for a reason! You can go wrong with Open Sans. It is incredibly simplistic and clean, and it is super optimizable for website content.

You are also provided with 10 different styles that will look stunning across your entire blog while still looking new and fresh.

7. Oswald

If you are looking for a hint of boldness while keeping readability for your audience, Oswald is the choice for you.

While it is quite bold compared to other Google fonts on this list, it will still translate very nicely in body paragraphs and even headers if you would like. There are 6 different styles within this font, and it pairs very nicely with Lato or Roboto fonts.

8. Raleway

Raleway is the perfect combination of elegance and simplicity. When you look at the font, you are not greeted by any harsh lines or darkness.

It is very light and airy in a way and very professional. There are 18 styles altogether, and this font would look beautiful as a title or headings to really give it its moment to shine!

9. Ubuntu

The Ubuntu font is super modern in its appearance, and its edges are super fresh and cool. It almost gives off a futuristic feel to it.

There are 8 different styles for this font, and it would look great in body content or visuals. While it does give off a modern feel, it is still exquisite and easy to read.

10. Playfair Display

Playfair Display is one of the more fancy font types that we have on our list. While it does scream luxurious, it is still very readable and easy on the eyes.

This would look great on all women’s blogs that deal with fashion, make-up, and even lifestyle blog! It also comes in 6 different styles, so you can have some versatility on your page.

11. Oxygen

No pun intended; the Oxygen font is a breath of fresh air. It is the perfect combination of simplistic and professional. It is super clean and effortless on the eyes. I suggest using this font in a body article for optimal readability.

12. Arvo

Arvo is one of the bolder font types on this list. It is most notable due to its thicker lines and curves. This font is sitting on the fence between simplistic and fancy.

You can really play it up or down, depending on where you put it in your content. I would suggest pairing it with a cleaner and thinner font to bring the look altogether.

13. Vollkorn

If you are looking for a simple design that is also very sophisticated, Vollkorn is the font for you.

This font would look super elegant in a body paragraph and will pair well with a straighter-edged font such as Roboto.

14. Roboto

Speaking of Roboto, this font is also one of the most popular Google fonts on the internet. It is clean and straightforward to read.

It would look great as a header font, and it comes in 12 different styles. You can pair this with Vollkorn or Zilla Slab, as we mentioned earlier.

15. Nunito Sans

Nunito Sans is another one of those fonts that you can’t go wrong with. It is super clean and simplistic in its design but also very readable.

You will have no trouble putting this at any location on your blog. It also comes in 14 different styles, so you can switch things up if you wish.

16. Josefin Sans

This font is also super fresh and clean; however, it also has a fancier/elegant side. There are over 10 different styles to choose from.

Again, this font is very versatile, so you can pretty much put it everywhere throughout your blog.

17. Slabo

Slabo is a type of serif font that is simplistic in its design but also very modern. The font lettering itself is quite tall in its stance, so it would be charming as a header or title of your blog. You can use it as headers for articles as well.

18. Cormorant

The Cormorant font is the perfect representation of an elegant font. It also has a bit of an italic feel to it. Nonetheless, this is the ideal font for small paragraphs or even titles as well. You can also pair it with a simple font such as Nunito Sans or Roboto.

19. Eczar

If you are looking for more of a dynamic and dramatic touch to your blog, Eczar is a fantastic choice for you. It has atypical lines and angels, which make it really stand out on screen.

This type of font would be perfect for a title or heading as it will draw the reader’s attention.

20. Poppins

Poppins has long been a popular font for brands worldwide as it is simplistic and very inviting. In fact, you may recognize the font as it is widely used by Airbnb in their campaigns!

It has rounded edges and is very readable. It would look great in long articles or even titles and headers!

21. Barlow

Last on our list, we have the Barlow font. It is very delicate in its shape. However, it has a very fantastic readability and would look great on any part of your blog. It also has 9 styles to choose from, so you can switch things up here and there!

How to Add Google Fonts to Your Website (WordPress)

If you use WordPress as your blog domain, adding in Google fonts is easier than ever. Just follow these steps:

1. Go to your WordPress dashboard and click Plugins on the left-hand column.

2. Click add new plugin and search for Google Fonts.

3. Install Google Fonts.

4. Click on the activation button.

5. Click Google Fonts Typography, where you can custom your font styles.

6. Voila, you’re done!

Final Thoughts

See, what did I tell you? It’s all about the fonts! Don’t worry, I was just as surprised as you are when I first began learning about fonts and their styles! With this list of 21 best Google fonts for blogs, you can really help elevate your blog’s overall appearance and readability! 

Switch up styles and mix and match things where you can! Don’t forget to make your blog unique to you and your blog theme! Trust me, the first time I started messing around with the fonts on my blogs, I was doing it for hours, and it was so much fun! 

That’s it for now, my friends, until next time! It’s been a slice just as always! Just don’t forget you owe me a Starbucks! Bye for now!

Read More: Is Blogging Worth It? Should You Start A Blog in 2023?

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